Our brand story
Our brand story
Auric Alchemy was founded in 2017 in the Gold Coast by Madeline Lebski.
After experiencing chronic fatigue for several years, Madeline became highly sensitive to chemicals in products and the harmful effect it had on health. She was determined to study and learn about the medicinal and healing properties of essential oils and various botanical ingredients, and subsequently formed a range of aromatherapy products with a gorgeous smell, without the nasties of course.
Under new management, the purpose of the brand remains stronger than ever. We are genuinely passionate about the role of aromatherapy and self-care as we see immense benefit in its application for better self-care rituals. Importantly, we are very passionate advocates in the use of clean ingredients – as mothers and fathers ourselves to young kids, we want to ensure the home environment is sprinkled with things that don’t have any nasties in them. That’s why the formulations of our core product range remains unchanged.
Our mission is to help more people discover their self-care journey with Auric Alchemy.
Allow yourself to slow down.
Every night I would mist my pillows with 'Dream' spray and every morning 'Clarity' would awaken me with a burst of uplifting citrus, a welcome relief to start the day!
We are constantly growing as more of us realise the real benefits of slowing down/. Self-care is better practiced when you are in the right state of mind and the right surroundings, and I believe Auric Alchemy's products deliver the ideal sensory surroundings.
I hope you enjoy our range of aromatherapy and self-care products, and encourage you to explore the range of self-care content from our friends around the world.
Madeline Lebski
Founder